If you’re an artist or creative who’s ever considered selling your own work online, Illustrated Stationery: A Guide to Sell and Market Your Art by Jessica Roux might be just the perfect course for you. It’s hosted on Domestika, which I’ve reviewed and discussed previously, and it’s a great platform for this kind of course. Or even if you’ve ever wondered about all the things that go into how your favourite artists and designers bring you their lovely work, you may enjoy this course as well. 🙂
Disclosure: Please note that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a small commission (such as from Amazon). Keep in mind that I link these companies and their products because of their quality, and not because of the commission I receive from your purchases. I would never recommend something I wouldn’t use myself. 🙂
Video Review
Course Structure:
- Introduction
-
- About Jessica and her influences
- Starting Out
- Intro to product illustration, building your brand, vendors and printing needs, financial aspects (pricing and budget)
- Artwork
- Starting and finishing the illustration, rearranging to fit printer templates
- Online Shop
- Photographing the products, online shop basics, creating a wholesale catalog
- Shipping, Marketing, and Tips
- Packing and shipping orders, marketing, craft show tips
- Final Project
My Final Project:
I chose to do a design based on the florals and botanicals I see in my neighbourhood, aka the inner harbour of Victoria BC. I didn’t work the same way Jessica does in the class to create the art, I have my own process that works for me.
As per the class, I designed templates for a greeting card, notepad (or notebook in my case as I was designing for Society6 products), and a sticker.
Thoughts:
I loved the way this class was laid out, it easily allows you to actually complete the project in manageable stages, regardless of whether you end up ordering physical products to sell or not. There is so much good info included, and having done thousands of dollars in business training over the years, this is easily one of the better and more digestible courses out there for how to actually get products onto the market in a simple way. Of course, the assumption is that your work will appeal to your target customers, but that’s something you learn as you grow as an artist and find your own voice. Particularly the discussion on finances and pricing, that’s vital information that many artists only learn the hard way. It’s also a fantastic insight into how Jessica works, and how she creates her gorgeous art.
Don’t forget to use the special Peacock & Fig promo code PEACOCKANDFIG-PROMO10 to get a 10% discount at checkout on Domestika (only applicable to individual classes and not bundles, and may or may not work with other promotions). 
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